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Market Size: 50M+ population Β· Currency: COP (Colombian Peso) Β· E-commerce growth: 25% YoY

Why Colombia?

17M+ Nequi Users

#1 digital wallet adoption in LATAM

7 Payment Methods

Most comprehensive coverage in the region

50M Banked Population

High financial inclusion rate

Available Methods

MethodCodeCategorySpeedBest For
πŸ’³ CardsCARDSCARDInstantUniversal acceptance
πŸ“± NequiNEQUIWALLETInstantYoung users (18-35)
πŸ“± DaviplataDAVIPLATAWALLETInstantBanked adults
🏦 PSEPSEBANKInstantLarge amounts, B2B
πŸ’΅ CashCASHCASH24-72hUnbanked, rural areas
🏦 Bank TransferBANK_TRANSFERBANK1-2 daysB2B payments
β‚Ώ USDTUSDTCRYPTO~10 minInternational, stable value
Recommended combo: Cards + Nequi + PSE covers ~90% of Colombian online shoppers.

Method Details

Credit & Debit Cards

Universal payment method with instant processing and 3D Secure support.Supported networks:
NetworkCreditDebitShare
Visaβœ…βœ…~45%
Mastercardβœ…βœ…~40%
American Expressβœ…βŒ~10%
Diners Clubβœ…βŒ~5%
Pricing & Limits:
AttributeValue
Processing fee3.5% + $0.30 USD
Minimum5,000COP(Β 5,000 COP (~1.25 USD)
Maximum20,000,000COP(Β 20,000,000 COP (~5,000 USD)
SettlementT+7
Request example:
{
  "flow": "PAYIN",
  "method_code": "CARDS",
  "method_category": "CARD",
  "country": "COL",
  "currency": "COP",
  "amount": 150000,
  "customer": {
    "email": "cliente@ejemplo.com",
    "document_type": "CC",
    "document_number": "1234567890",
    "first_name": "Juan",
    "last_name": "PΓ©rez"
  },
  "order": {
    "reference": "ORDER-123",
    "description": "Compra en Mi Tienda"
  },
  "redirect": {
    "success_url": "https://mitienda.com/success",
    "failure_url": "https://mitienda.com/failure"
  }
}
Colombian regulations require customer document (CC, CE, or NIT) for all card transactions.

Document Types

Colombian regulations require customer identification for most payment methods.
CodeNameFormatExample
CCCΓ©dula de CiudadanΓ­a6-10 digits1234567890
CECΓ©dula de ExtranjerΓ­a6-10 alphanumericE123456
NITNIT (businesses)9 digits + DV900123456-7
PPPasaporteAlphanumericAB1234567
TITarjeta de Identidad10 digits1234567890

Regulatory Considerations

  • Transactions over $10,000,000 COP require enhanced verification
  • Suspicious activity reporting required (UIAF)
  • Customer identification mandatory for all methods
  • IVA (VAT): 19% applies to most goods/services
  • Withholding: 1.5% - 11% depending on transaction type
  • GMF: 0.4% financial transaction tax on some transfers
  • Customer consent required for data processing
  • Privacy notice must be provided
  • Data localization recommended but not required

Testing

Card NumberResult
4111111111111111βœ… Approved
4000000000000002❌ Declined
4000000000000069⏳ Pending
Document: Use CC with 1234567890

Integration Checklist

1

Implement Cards + Nequi

These two methods cover 70%+ of Colombian online shoppers.
2

Add PSE

Essential for higher-value transactions and B2B payments.
3

Add Cash (optional)

Reach unbanked population and increase conversion for price-sensitive customers.
4

Configure webhooks

Handle async notifications for Nequi, PSE, and Cash payments.